My Top 5 Favorite Cruelty-Free Makeup Brands

My Top 5 Favorite Cruelty-Free Makeup Brands

Hello Lovelies! Animal testing is one of the ugly drawbacks in the beauty industry. I always appreciate brands that don’t test their products on animals. My top 5 makeup brands are PETA certified and I want to share them to you all! <3


IMG_3423Since 2010, NYX Cosmetics has been a dedicated member of PETA’S Beauty Without Bunnies program. However in 2014, NYX was acquired by L’Oreal  which is a company that chooses to sell in China, where animal testing is required before going into the market. NYX chose to remain loyal and confirmed to be dedicated to its cruelty free policy even though it’s under L’Oreal’s ownership.


IMG_3424Wet N Wild products are made in China but not sold in China, so they don’t have to follow their laws of animal testing! May I add….how cute are these Wet N Wild lipsticks that have cruelty-free bunny icons on them?! Super adorbs. <3


IMG_3425Like Wet N Wild, Bare Minerals products are not sold in China. Even though their parent company is Shiseido which is a brand that does test on animals, they claim that they don’t test their products on animals on their official website.

2. ColourPop Cosmetics

IMG_3426Who doesn’t know about ColourPop? This brand is super affordable and cute. On their “About Us” section states: “We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop HQ to be exact!)”

1. Tarte Cosmetics

IMG_3427There has been a huge debate on whether Tarte Cosmetics is considered cruelty-free or not. Tarte has been sold to KOSE which is a non-cruelty free Japanese brand. Tarte CEO, Maureen Kelly argues that the brand itself is cruelty free and that it’s products are not tested on animals or sold in China. To me, Tarte is cruelty free since they’re PETA certified on its website. Tarte has professed to remain cruelty free just like NYX and Bare Minerals even if they’re bought by a larger brand. You may call me naive but this is just my opinion.

Let me know in the comments what’s your favorite cruelty-free makeup brands and your thoughts on whether these brands are really cruelty-free or not!

Stay tuned for upcoming posts on my in-depth reviews on these products! <3 xoxo


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  • beautybykeysh

    Wauw, I never knew colourpop was cruelty free! Lovely post

    April 18, 2017 at 5:31 pm Reply
  • Karee

    Loved this post. NYX is one of my favs. I’ve never tried color pop but just made my first purchase a couple days ago. I can’t wait to receive my package!

    April 18, 2017 at 9:20 pm Reply
    • soobeautis

      Ahh omg I’m soo excited for you to get your colourpop package! They really do have great products and I hope you enjoy them! 🙂

      April 18, 2017 at 11:42 pm Reply
  • glitzyglamblog

    Great post and my favourite makeup is kat Von d and her makeup is cruelty free

    April 19, 2017 at 8:08 am Reply
    • soobeautis

      I heard! I only tried out her eyeliner but I need to check out her other products as well. Thank you for reading love! <3

      April 19, 2017 at 8:10 pm Reply
      • glitzyglamblog

        Her products are amazing and I love the eyeliner aswell

        April 19, 2017 at 8:17 pm Reply
  • allnatural

    Great article! NYX is amazing and luckily doesn’t cost a fortune 💕

    May 1, 2017 at 6:56 pm Reply
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